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Marketing - Pág. 1

Marketing

Liderando nas empresas num mundo em mudanças constantes

O líder ideal é aquele que consegue reunir o máximo de qualidades, entre elas: entusiasmo, integridade, imparcialidade, firmeza, humildade, determinação, criatividade, flexibilidade, dinamismo. 

Sua empresa está precisando se reposicionar no mercado?

 A essência do posicionamento é saber QUANDO a mudança precisa ser feita.

Chico Manco "O Espelho do Brasil" (1)

O macaco prego de nome CHICO MANCO é o “ESPELHO DO BRASIL”, onde as desigualdades sociais, as mentiras, as corrupções, os roubos, as injustiças prevalecem o tempo inteiro. Será que tem jeito isto tudo? Acredito que não, e já perdi a esperança.  

Superempreendedores Brasileiros na XIV Bienal do Rio de Janeiro

Os conglomerados corporativos que os coordenam, não abrem mão de conquistarem cada vez mais espaço no fantástico mundo do entretenimento. Situações que somente são percebidas por alguns, quando anúncios de...

Negócios, Networking e Twitter

Empresas e profissionais que desejam construir uma excelente rede de relacionamentos, precisam se atualizar. O mundo atual, cobra um preço bastante alto, daqueles...

II Parte - Clientes vêm em primeiro lugar...

Acrescentando benefícios para tornar o produto mais atraente:

INTELIGÊNCIA SOCIAL E A PRÁTICA DO NETWORKING

Cultivar relacionamentos é literalmente construir novas oportunidades, aquele profissional que busca incessantemente relacionar-se e transitar em todas as rodas, desenvolve e aperfeiçoa sua inteligência social. O mundo já sabe que não possuímos uma única inteligência como julgávamos décadas atrás, nas quais o QI (Quociente de Inteligência) era a única medida para a inteligência de um adulto.

E-marketing nas empresas

Uma empresa pode marcar presença eletrônica na web de duas maneiras: comprando espaço em um serviço comercial on-line ou abrindo seu próprio site web. Comprar espaço num serviço comercial envolve alugar espaço de memória no computador da empresa de serviço on-line ou estabelecer um link do próprio computador da empresa com o shopping center da empresa de serviço on-line.

Parcerias...

O termo parceria recentemente vem se popularizando para descrever esta relação contínua entre duas ou mais pessoas. A maioria das pessoas atira a palavra em reuniões sem muito conhecimento do que realmente significa. Parceiro é algo que você é não algo que você faz.

Análise do Comportamento do Consumidor

Infelizmente, o que mais se ouve nas empresas brasileiras são aspectos relacionados a lucro e margem. Muitas áreas de Marketing são relegadas ao plano de simplesmente prever números de venda e mercado e deixando as verdadeiras responsabilidades de convencimento ao consumidor aos vendedores brilhantes da empresa, que muitas vezes utilizam como armas de vendas uma lista de preços e um mostruário.

A Crise, os 4p’s e você!

Ok, o tema atual é crise, todo mundo fala nisso, não sai dos jornais, eu mesmo já falei dela no último texto, não tem como escapar. O fato é que temos mesmo que comentar pois este assunto afeta a todos sem exceção.

Somos muito semelhantes...

Qual lado você deseja estar? Dos que choram ou dos que vendem lenços?

A Guerra no Futebol

“A melhor maneira de prever o futuro é criá-lo”.
Peter Drucker

Surpreenda seu Cliente

Dicas que geram negócios, para você aplicar em marketing de relacionamento.

A Estratégia do Oceano Azul – O Caso Do Google

A idéia que se esconde por trás do Google é tão inovadora e criou uma demanda tão fantástica que ele se tornou um fenômeno cultural.